Whether it's traditional TV or streaming platforms, destructive content is continually being pushed towards our youth more than ever: nihilism, anti-family themes, explicit material, and distorted values. In addition, moral heroes—particularly male heroes—are increasingly “deconstructed”, sidelined or basically made a joke. It's at such a level that even mainstream youtube platforms are speaking out against it, as they've seen many of the legacy brands been left in tatters.
As a result, many of the distorted values promoted in mainstream entertainment are fueling the challenges young people face today.
THE MISSION
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Over 60% of Gen Z wrestles with anxiety, depression, and identity.
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Suicide is now the second leading cause of death for teens ages 10–19*,
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Nearly 6 in 10 say they struggle with a sense of purpose—especially among young men.
So where's the alternatives? --- that's been the problem for decades. While there's been growth in Christian/ faith based programming for adults and children there has been very little for teens and young adults.
Crew: Undercover aims to change that. *As we are currently the first faith-based live- action spy series for teens.
THE AUDIENCE
Our mission is twofold. First, to uplift and edify Christian teens/YA (and big kids at heart) by presenting high-quality, relevant, non-cheesy content that reflects their values and speaks directly to the real-world issues they face.
Second, to connect with young people who may not currently identify as Christian but are still open to a great storyline, as well the themes, values, and questions our series explores.
For decades, Christian television has largely followed a single format — preaching, children’s programming, and talk shows. However with the creation of streaming platforms and online channels the gates for new types of content have opened wide and audiences are ready.
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86% of faith-driven consumers say they are more likely to choose content that highlights their faith.
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92% want the industry to do more to provide it.
WHY NOW?
Consider this - in the years it’s taken to develop this project, there is still no other show like ours on the Christian teen market today.
Where We're Headed
Right now, we’re gathering partners and supporters to bring this vision to life. Concept trailers and other launch materials will introduce audiences to the world of Crew: Undercover, building a foundation for the series. This is just the beginning — and we invite you to join the mission!
*Based on current faith-based television and streaming lineups.
*CDC Statistics